Jul
25
2010
0

You Hope that when an Offer comes the Buyer’s Agent is not wearing a one of those Superman Realtor Capes

I am Keith Gordon, flat fee MLS listing broker for the best known flat fee MLS listing service in Florida, ADDvantage Real Estate. We are known as GetMoreOffers.com.

No truer words were ever spoken when I say, we (Realtors) are “professional messengers” not Realtor Superman.

I speak with 10-20 Realtors a day and sort of enjoy the professional banter that exists when we speak about things. I pretty much can tell which Realtors are professional messengers and the ones that are flying around pretending to be Realtor Super Heroes.

There is a huge difference. If you are selling your home, whether listed with GetMoreOffers.com as a flat fee MLS listing or selling with a traditional 6% agent, you hope that when an offer comes the buyer’s agent is not wearing a one of those Superman Realtor Capes. Because if they are, you offer will be like Kryptonite to your deal.

You want that buyer’s agent to keep the “door of value” open and let the buyer help decide on how much to offer. If your buyer’s agent starts justifying their low-ball offer based on every short-sale and bank owned sale within 10 miles without consideration for that fact that this home is NOT a short-sale, has a better kitchen (with appliances), more upgrades and the buyer can close in 45 days.

You want a Realtor that shows homes and works a deal so everyone gets what they want. Truth be know, all deals must get through appraisal to close. It is the appraisers job to say whether or not the value is there. If the home doesn’t appraise because of the short-sales and bank-owed comparables then again it is up to the buyer to decide how much over apprasided value they are willing to pay.

I like being a professional messenger, not a pretend Realtor Superman.

Call any time for advice on selling your home whether you find yourself in a short-sale or just want to save money using our flat fee MLS listing service.

ADDvantage offers flat fee MLS listings throughout Florida including Miami, Ft. Lauderdale, Westin, Pembroke, Florida Keys, Plantation, South Beach, Miami Beach and just about every city in Florida.

We are known for our expansive Internet marketing, 8:00am-8:00pm 7 day a week customer and Realtor support, best flat fee MLS listing software which is 100% electronic and a seller’s control panel that allows by owners to control 100% of their MLS.

GetMoreOffers is the most detailed discount or full-service real estate company in Miami, Florida. Our sytem tracks everything for you. Website hits, Realtor feedback, leads, print bruchures, make changes and more.

Every by owner MLS seller gets their own MLS administrator 7 days a week!

Read our flat fee MLS reviews.
1-727-942-2929 or 1-877-232-9695

Members of the Miami Board of Realtors. Your MLS listing will be in the SE Florida MLS 

Feb
23
2009
0

Flat Fee MLS Miami listing company ADDvantage® reports a new record for phone calls coming in mid-February

The real estate market in Miami is coming around in February as our phone stayed busy all week with Realtor® calls for showings and buyer requests for information.

This is good news considering January and early February were extremely slow.

Miami homeowners can get more exposure and more showings by doing a few important things:

1) Phone support and Realtor® showings: List in the MLS with a Realtor® or flat fee MLS listing service that will never miss any phone calls for showings. While this may seem like a simple task, it is truly one of the most overlooked areas of customer service….Especially if you list flat fee MLS. At ADDvantage®, we guarantee that your listing will receive our legendary 8:00am-8:00pm 7 day a week “live” phone support. We never miss Realtor® calls for showings. If you can’t show, you can’t sell!

2) Internet marketing: Make sure when you list your property in Miami that the listing agent is sending your listing to all websites…Trulia, World Properties, Realtor.com, Homes.com, Vast, Graigslist, etc. This is critical as over 85% of all buyers find what they want online.

3) Save money if you can. Listing with ADDvantage® will save you 50% of what a full-service Realtor® would charge because we do not charge our sellers a listing commission. We have 3 flat rate MLS listing plans that offer power Internet marketing, 100% seller control and innovative marketing such as Street Smart ADDvantage® Realtor eblast.

Springtime is the right to list in the MLS and ADDvantage® offers Miamians the best of discount MLS services….Great Internet marketing, 8:00am-8:00pm support and no listing commission.

1-877-232-9695.

Feb
11
2009
0

Spring time is the best time to list in the MLS

Since 2000, I have been listing homes “flat fee” in the SE Florida MLS for hundreds of Miamians.

Times have changed in Miami and the climate for selling is not what is used to be. Like the days a Csonka, Kick and Morris, the hot real estate market is taking a breather…But, there are still deals going on and Realtors® (buyer’s agents) are working harder than ever to convert sales.

What Miami sellers need to be successful selling in today real estate market is the best of everything.

Like fishing, you need the right bait, the right boat, the right day and most of all, the right captain.

When listing in the MLS, choose wisely when it comes to the sale of your home. Get the right company to promote your South Beach Condo, or your Coral Gables estate.

ADDvantage® leads all Florida flat fee MLS services in the most important category of all…Service. Sure we market everywhere possible on the Internet such as MSN, yahoo, Zillow, Realtor.com, Homes.com, Vast, getmoreoffers.com and 100’s more. But, when these prospects email or call ADDvantage®, you are 100% guaranteed to get that lead (or offer) in real time…8:00am-8:00pm 7 days a week.

We are accountable to you. Unlike other Realtors® are may not return a calls to another Realtor® for days on end when seeking showing instructions, ADDvantage® will be there to give your “exact” showing instructions 7 days a week. We send an email and call (with ADDvantage Plus™ service) to make sure you don’t miss a showing.

Get that bait in the water and start fishing for your buyer. We will help…7 days a week.

List your Miami home flat fee MLS with the most reliable discount MLS broker in Florida…ADDvantage®.

1-877-232-9695 or 727-942-2929.

Feb
03
2009
0

ADDvantage® Flat Fee MLS…26% sold past 6 months 117 day on Market

The Miami real estate market, like the rest of Florida, remains in flux caught between “where’s the money to lend” and “what’s the best way to get sold.”

Money (mortgages) is available for buyers using FHA and VA loans at 3% or less down. Conventional financing remains 25% down.

Buyers in Miami today are either the “professional” and the “wealthy.” The professional buyer needs a home now, say within 30 days. The wealthy buyer is more difficult to work with because they are typically looking for a below market deal.

The price range of $800,000-$1,500,000 remains active but many Miami properties are above $1,500,000.

What can you do to sell in this market? ADDvantage® is a Florida based flat fee MLS listing service with specialized marketing plans ranging in cost from $349-$799 that can help market and sell your Miami property. We reach everyone…Local Miami Realtors, Realtor.com, hundreds more important sites, International sites and we have own our Realtor-to-Realtor eblast system called Street Smart ADDvantage®.

We are fighting hard to sell more Miami homes and over the past 6 months we have sold 26% of our flat fee MLS listings with an average “days on market” of 117.

While this 26% “sold” figure might not seem impressive, I did speak with quite a few of my Miami homeowner “friends” and they, as a group, thought on average they had at best a 10% chance of selling in today’s difficult climate.

Your experience with ADDvantage® will be professional from start to finish. We are the only Florida real estate company that answers every call “live” between 8:00am and 8:00pm 7 days a week. We lose no calls, miss no leads, and never miss an opportunity to schedule a showing.

Besides offering the best service, we have the most intuitive MLS listing software and creative flat fee MLS listing plans available.

ADDvantage Plus™ and Street Smart ADDvantage® excel in getting your property more showings and a faster sale.

 

Call us anytime and we would be glad to answer any questions about our service. 1-877-232-9695 or 305-393-8138.

Aug
21
2008
1

With so many Flat Fee MLS Services in Miami, which one is the best deal?

It is an interesting topic. Do I list flat fee MLS with the company that offers a listing in the MLS for $159 for 12 months or the one that is $298, $299 or $169?

 

Here’s the truth behind all the smoke and mirrors of listing flat fee in the MLS.

 

Truth number one about listing your Miami home using flat fee MLS. Some flat fee services in South Florida are horrible; some are good and some offer over-the-top service.

 

To find out what type of service you need depends on what type of seller you are? If you are a home owner that is detail oriented and wants the best service possible, list with a company that has the most articulate flat fee MLS listing agreement that protects you from possible ugly surprises.

 

ADDvantage, a trusted Miami flat fee MLS listing service, publishes their listing agreement on their home page for all to see. Listing agreements should include every significant detail about what the flat fee broker will do and won’t do. Some flat fee services say very little in their listing agreements and some “websites” doesn’t even publish one.

 

Like any contract between two parties, get it in writing. Flat fee MLS is a “paid-in-advance” service. Being that you are paying in advance for a service, the service provider should tell you in advance what they are going to do for the money you have paid.

 

If there is no listing agreement published on a flat fee MLS website, then move on to another flat fee service because listing flat fee with no listing agreement to pre-view would be like going to visit an un-licensed lawyer.

 

This will screen out truth number two about listing flat fee in the MLS which is the topic of “national” flat fee MLS ‘websites.” National flat fee “websites” are not licensed Florida real estate brokers and therefore cannot show you a listing agreement because sellers do not sign listing agreements with “websites” they sign listing agreements with licensed brokers. The point here is the “national website” only collects money and then refers the Miami home seller to a Florida licensed real estate broker. If you sign up with a national flat fee “website”, you will be signing a listing agreement of that “unknown broker” after you pay…that’s crazy…but people do it everyday because they believe what they see on the website “we are biggest national flat fee…” Conclusion…is if there is no listing agreement clearly published on the site, move on.

 

After you have located a listing agreement, choosing between flat fee MLS services boils down to service and technology. If a flat fee website looks homemade and lacks specific details about what they are offering, then their technology or effort they have put forth into their website will also reflect on how they display your MLS listing, search features on the website for buyers, IDX feeds, Internet marketing and customer control panel for easy edits. Crappy websites equates with crappy technology or lack of commitment into technology that supports their clients.

The next consideration is service or support. Flat fee is not just inputting a listing into the local SE Florida Regional MLS and my house magically gets sold. Flat fee is hard work and long hours. All calls do not go to the flat fee seller (see article…”Miami Flat Fee MLS Sellers should choose your South Florida flat rate MLS Broker Carefully”).

When it comes to selling a home using flat fee MLS, buyer leads and Realtor showings is what the flat fee MLS listing service should be focused on. The hours that the flat fee service keeps will directly affect the number of Realtor showings.

Cheap is cheap and selling a $1,000,000 Miami home is serious business. List with a flat fee MLS service that is serious about buyer leads and Realtor showings…one that answers the phone 12 hours a day 7 days a week…ADDvantage is Miami’s hardest working flat fee MLS service…8:00-8:00 7 days a week….2,890 showings booked through ADDvantage the past 12 months. Our basic flat fee MLS plan is $349 for a 9 month listing with excellent service.   

 

Aug
21
2008
0

Miami Flat Fee MLS Sellers should choose your South Florida flat rate MLS Broker Carefully

Choosing a flat fee MLS service in Miami is a very important decision. Flat fee MLS services vary greatly in South Florida and the more you know about them, in particular what’s said or what’s not said in their listing agreement, the better off you will be.

Miami-Dade residents should pay particularly close attention to three critical elements that should be in the MLS “listing agreement.”

The first critical element of a listing agreement would be who receives buyer leads from sources such as Homes.com and Realtor.com. These leads do not automatically go to the flat fee seller because no seller information is allowed in Realtor.com, therefore all leads go to the listing broker by default.

Traditional flat fee MLS means these leads should be forwarded to the flat fee seller. Not all Miami flat fee MLS brokers send these valuable buyer leads to their seller clients. Some even state this “disturbing” fact right in the listing agreement  (at the bottom) and some don’t mention anything about buyer leads. An articulate flat fee listing agreement would clearly state…

“all buyer leads from Realtor.com, Homes.com and other Internet advertising sources belong to the seller and will be forwarded by email.”

Without such protection in the listing agreement, these leads may never find their way to the seller. Instead, the listing broker may take these leads for his/her own agents or refer them out to another broker for a referral commission.

One of the biggest reasons why Miamians use flat fee MLS is for the opportunity to sell “FSBO” which means selling to an un-represented buyer from sources such as Realtor.com or Homes.com. If successful, the seller pays no real estate commission at all. Without buyer leads, the seller loses this benefit of listing flat fee.

At ADDvantage, a Miami flat fee MLS service, our flat fee clients sell 30% of their properties with no Realtor involved…see our sales statistics. Our 8:00am-8:00pm 7 day a week live phone support captures many leads. Nationally, 84% of all homes sold are sold by Realtors. At ADDvantage, Realtors sell only 70% of our homes.

The next important element to look for in a flat fee listing agreement would be the word “conditional withdrawal.”  This has to do with the seller’s right to cancel their flat fee listing at will. The words that a Miami seller wants to see in their listing agreement would be “unconditional withdrawal” which means the listing broker will remove the listing from the MLS and allow another broker to re-list the property immediately. The words “conditional withdrawal” mean the listing broker will “temporarily  suspend” the listing from being “seen” by other Realtors searching the MLS but no other broker can re-list the property until some further action is taken by the listing broker. The reason some brokers use this language in their listing agreements is because the broker wants is a “fee” or “penalty” from the seller for canceling the listing. This same ploy applies to full-service real estate companies as well. So, “conditional withdrawal” has to due with forcing a seller into paying a “cancellation fee.” The odd thing is flat fee is a “paid-in-advance service” so why would a flat fee service care if a seller wants to try a different broker? The answer is they are unscrupulous. 

The last critical component of the listing agreement has to do with the hours of operation, in particular, the hours that the flat fee broker answers the phone. The biggest misconception about listing flat fee in the MLS is that all calls go to the seller. Many sellers believe that the flat fee listing broker’s primary job is to list the property in the SE Florida MLS and make changes to the listing as requested by the seller. This is totally incorrect.

ADDvantage, a member of Greater Miami Association of Realtors and a flat fee MLS specialist, has fielded over 2890 calls from Realtors and buyers over the past 12 months. Our 12 hour work days make listing flat fee through ADDvantage a big benefit for sellers…8:00am-8:00pm 7 days. Why do so many Realtors call ADDvantage when it says in the MLS under “Realtor Remarks” to call seller directly for all showing requests. The reasons will surprise you…below are the top 10 sited reasons why Miami Realtors call ADDvantage…

Hello, I see a listing on Homes.com and can you tell me how much the seller is asking and when can see it?

 

Hi, I’m a Realtor with Remax in Miami and I don’t have the MLS listing sheet with me and I need to know if I can show the property at 1413 Sunset Harbour Drive #209 in South? Beach

 

Hello, I’, Mike Gordon from the South Miami Realty, you have a listing at 2101 Brickell Ave. #Unit 3002…can I show it at 2:30-3:30 on Friday?

 

Hello, I’m Bill Peterson from Sunset Realty in Miami, I showed your listing on 5425 Hammock Drive Coral Gables yesterday and would like to fax over an offer…what is your fax number?

 

Hey, Keith Gordon here, from ADDvantage in Coconut Grove, I have tried to reach the seller as instructed in the MLS for property 1145 San Pedro Avenue Coral Gables but I can’t reach them…can you assist me with showing instructions please.

 

Hi, it’s Bill Taylor of Century 21 in Miami, I need a seller’s disclosure statement on 5656 Pinetree Drive on Miami Beach, can you email me one please?

 

“Hi, it’s Oscar B. Smith from Coldwell Banker, do you know if the dock at 1145 San Pedro Avenue in Gables By the Sea, can handle a 65” Sun Seeker?

 

“Hello, my name is Mr. Romeriz of Pinecrest Realty in Pinecrest, Fl… I am presently in front of 720 South Mashta Drive Key Biscayne with my buyers. Can you assist me with showing instructions.

 

“I am running late to my appointment to show your listing at 1400 Pennsylvania Ave #apt 35 Miami Beach, would you so kind as to call the seller and let them know.”

 

“Hi, I’m Gilligan from Pembroke Pines Realty, I can’t find 1009 Gilligan’s Way. Can you direct me into this listing?

 

 

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