Miami Sellers Get More Attention from Realtors using Street Smart ADDvantage Eblast
Since 2005, Miami Realtors have been receiving a special email called the Street Smart ADDvantage High Commission Eblast Report.
Only sellers that list through an ADDvantage flat fee MLS plan can get their properties into the Street Smart ADDvantage eblast.
As well, only those Miami sellers that offer a 4% or > buyer’s agent commission can be included in the eblast. The 4% or > commission offer is what makes the Street Smart ADDvantage email the most popular Realtor-to-Realtor email in all Florida…it’s about money!
Does offering 4% as a buyer’s agent commission (as opposed to 2%, 2 1/2/% or 3%) really make a difference to the Realtors? Are they truly motivated by the higher than average commission offer? The reason why sellers use Street Smart ADDvantage is for the extra marketing that Street Smart ADDvantage delivers. The additional point of commission is typically offset by selling at a slightly higher price. Realtors do have some influence on how high to push offers. That’s where the higher buyer’s agent commission may help.
Below are a few examples of how the Street Smart ADDvantage marketing helps Miami sellers get more Realtor showings and possibly a higher price for their property:
The seller is competing against similar properties in the neighborhood and the higher commission often results in at least a “showing.”
The Realtor makes an offer for a buyer and during negotiations the Realtor will not forget the fact that this seller/property is offering an extra point or two in commission.
As proof Street Smart ADDvantage works well, any attempts by the seller to renegotiate a lower commission from what’s advertised in the MLS with the buyer’s agent/Realtor is typically meet with stiff resistance. The Realtor will likely say, “no, I like the 4%, let me see what I can do…” Sometimes the Realtor will accept a 3% after a 4% was advertised in the MLS to help close an offer/ask difference.
ADDvantage’s website tracks all hits that are generated from the Street Smart ADDvantage Eblast and all other referred traffic, as well. Sellers simply go to their “customer control panel” and click “property view history.” It will display all website hit activity.
The Street Smart Eblast program works by taking a 35 mile radius from the Miami property you are selling and locates all Realtors in our data base of 148,987 Florida Realtors that live or work within that radius. It then sends every Realtor a copy of the Street Smart ADDvantage Report every two week. To see how many Realtors are living or working within 35 miles of your property, just insert your zip code.
ADDvantage…members of Greater Miami Asscioation of Realtors
Winners of 2008 Realtor.com Online Award for marketing Excellence
Members of 25 Florida MLS Associations
Advocates of Florida flat fee sellers….We published the “Flat Fee MLS Bill of Rights in 2007“