Miami By Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

I am Keith Gordon, broker for Florida flat fee MLS service ADDvantage. I often blog about flat fee MLS because I have been a Florida flat rate MLS broker since 2000. I am an experienced Florida real estate broker and have been licensed since 1984. I started offering flat fee in the Greater Miami-Dade market working primarily with investors. Shortly thereafter, we had more For Sale By Owner sellers than investors. The flat fee proved to be a viable concept and in 2005 ADDvantage was founded.

Flat fee, flat rate, FSBO with MLS…everyone calls it a different name but the intent of the “seller” is to get listed on a local MLS, not pay a listing commission (3%), retain the right to sell By Owner, get advertised on the Internet to FSBO websites, pay a flat fee, have the right to cancel anytime and receive all buyer leads that happen to come to the flat fee broker.

Loosely defined, the above description is genuine Florida flat fee MLS.

Most, if not all, people I speak with during the day about listing flat fee with ADDvantage ask me the same question…”my number will be in the MLS and I get all calls, right?”

I am not really sure why everyone believes this but the answer is no. No calls go the seller from Realtor.com. The seller is 100% reliant on the flat fee broker to answer the phone, take in coming emails, record the lead (buyer) and send that Realtor.com lead to the flat fee seller. This is the reason why ADDvantage says on our website “Where All Buyer Leads are Yours and We Answer the Phone 8:00am to 8:00pm 7 days a week.”

Realtor.com rules are so strict that not even the words “SELLER”, “FSBO” or “OWNER” are allowed and certainly not a seller’s phone number. Realtor.com will remove or fine anyone violating this rule. They are protecting full-service agents.

When flat fee listed, the listing broker will insert language in the MLS under “Realtor Remarks” section that states “call seller directly for all showings and offers 305-999-0988.” Because it says this you would think that Realtors would call the seller and the flat fee broker is out of the loop. 100% not true.

Even with this obvious remark under showing instructions for all Realtors to see, just under 3,000 Realtor calls were handled by an ADDvantage MLS administratorover the past 12 months. 3,000 appointments to show homes listed “flat fee” through ADDvantage were booked through ADDvantage (not the seller) the past year.

Answering the phone at a flat fee company is a full-time responsibility that we take very seriously at ADDvantage. No Florida full-service or flat fee company does a better job because no company would spend the money needed to actually man-the-phone from 8:00am-8:00pm 7 days.

Our systems at ADDvantage are 100% electronicWe know every statistic about every account. For example, 26.47% of our flat fee sellers in Florida sell themselves saving all commissions. We know that it takes 115 on average to sell a Florida home flat fee listed through ADDvantage, see our Florida flat fee MLS sales statistics.

What is a genuine Florida flat fee MLS service? My definition of flat fee MLS is a service that is 100% transparent and shows its prospective flat fee clients a listing agreement before they pay. And, in that listing agreement, itemize the services that are being “sold” to the flat fee client for that “advance” flat fee payment. A genuine flat fee service will “unconditionally” withdraw a listing from the MLS upon request from seller so another broker can input the listing immediately. Of course, no cancellation fees, all buyer leads go to the flat fee seller, not the listing broker and finally, the hours of phone support are posted on the website and/or in the flat fee listing agreement.

Call us anytime and we would be glad to explain the differences between our Florida flat fee plans. 1-877-232-9695.

ADDvantage, a Florida flat fee MLS company, offers Miami sellers 3 unique and effective For Sale By Owner with MLS flat fee listing programs.

All listings go into the SE Florida Regional MLS as ADDvantage holds membership with the Greater Miami Association of Realtors and the Greater Ft. Lauderdale Association of Realtors.

Why list flat fee with ADDvantage? ADDvantage has the reputation in Florida as the most trusted name in discount real estate. We believe in corporate transparency, technology and over-the-top customer support.

The most important reason to list your South Florida property with ADDvantage is that our commitment to your success is without question the best in Florida. We are the only Miami flat fee MLS service that spends so much capital resources on phone support to ensure that our sellers never miss buyer leads or Realtor calls for showing instructions. ADDvantage answers all calls live between 8:00am and 8:00pm 7 days a week. All calls are transcribed into a email and send to our sellers in real time.

Another reason to trust the ADDvantage brand of flat fee MLS is our listing agreement contains important points that an articulate seller would want to see. We publish in our listing agreement critical service points such as: (i) times that our phones will be answered (8:00am and 8:00pm 7 days a week); (ii) never any cancellation fees; (iii) we will “unconditionally” withdraw a listing from the MLS which enables another agent/broker to re-list the property immediately; (iv) all buyer leads from Realtor.com and other Internet sources belong to the seller, not us.

Another reason to list your Miami home through ADDvantage is our innovative flat fee programs.

MLS ADDvantage is $349. This basic flat rate plan is a 9 month MLS listing in the Miami MLS.

Street Smart ADDvantage cost is $599 and offers the same services as MLS ADDvantage (above) but also includes a special email marketing campaign that reaches every Realtor within 35 miles of your Miami property twice a month. The email subject line is “Street Smart High-Commission Properties.” To qualify, sellers must offer a 4% or higher buyer’s agent commission. There is plenty of smart thinking to consider when offering a higher than average buyer’s agent commission.

ADDvantage Plus is our flat fee/full-service program. Cost $799 plus $500 at close. This flat fee plan is extraordinary for several reasons. First, ADDvantage Plus listing  uses an Exclusive Right of Sale Listing agreement in the MLS (same as full-service) and not an Exclusive Agency. ADDvantage Plus comes with 100% contract-to-close representation. We negotiate all offers, negotiate the inspection report, assist with title, review the HUD settlement statement and close the transaction. Street Smart ADDvantage marketing is included in ADDvantage Plus just as long as the seller offers a 4% or > buyer’s agent commission. As well, ADDvantage takes all calls (seller’s number is not published) and schedule all appointments (showings). Plus, we include our upgraded metal yard sign. 

Call us anytime for questions: 1-877-232-9695