Jun
13
2009
2

Why our reputation with Miami Realtors helps you get more Realtors® showings

Over the past 5 years, our company has answered every call “live” from 8:00am-8:00pm… 7 days a week. Every Miami Realtor® that has called ADDvantage® seeking showing instructions has reached a human. They were given the exact showing instructions in the seller’s account. If locked boxed, they were given the code, of course, after they gave us their license number, email address, company name, show time and contact number. If owner occupied, then we pass along what ever the seller has informed us to do. 

When Realtors® are searching the MLS, the listing broker company name will appear. If this name triggers a positive experience for that Realtor®, they will not pass over the listing, even if that listing is limited service or flat fee. 

But, if that Realtor® recognizes a company that they associate with poor service because that flat fee or full-service Realtor® has not answered their phone, many Realtors® will not even bother to make a call to schedule a showing. 

Our commitment to excellence has earned ADDvantage® of Miami a reputation that can be your asset. When Realtors® see our name as the listing broker they remember ADDvantage® as the company that is always available. Our reputation makes listing your Miami property with us a true value. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive. 

Many by owners MLS sellers think getting listed in SE Florida MLS is all the one needs to get sold! But, if you knew the whole story you might think differently. Most flat fee MLS listing services in Florida don’t answer their phone reliably. They often have a recorded message that says, “Realtors, look in the MLS for seller’s phone number.” This is a horrible approach to the number ONE SALES FORCE, the Realtors®. This type of service results in a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they may move on to another listing. 

Realtors® don’t love flat fee MLS brokers because they see us as competition for listings. Flat rate MLS sellers do not pay a listing commission which saves the by owner at least 50%. We know Realtors® already have a chip of their shoulder and have made them our allies. 

At ADDvantage®, we have done just that that 5 years in a row. We have answered every Realtor®call for showing instructions “live” from 8:00am-8:00pm 7 days a week. 

ADDvantage is also a “concierge” flat fee MLS service as many of our flat fee MLS plans blend in with other full-service listings. We offer more than just “traditional” self-represented flat fee MLS listings at ADDvantage®. 

ADDvantage® offers 2 hybrid-flat-fee-MLS listing plans where we represent the seller. One plan is called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these two flat rate plans is with “Plus,” the seller “works” all unrepresented buyer leads from Realtor.com and other sources in an effort to sell without paying any commission. With ADDvantage Success™, our local Miami agents work all “unrepresented buyers” to help you sell the home. With either plan, the seller only pays one commission which is typically 3%. Just one agent will be earning that commission. This saves the seller 50% and removes the hassle of working with buyers and writing the sales contract. 

These two hybrid plans, ADDvantage Plus™ and ADDvantage Success™, are also imputed into the MLS as an “Exclusive Right of Sale Listings” not “Exclusive Agency.” All full-service listing are designated in the MLS as “Exclusive Right of Sale Listings” and flat fee listings are “Exclusive Agency.” 

ADDvantage Plus™ and ADDvantage Success™ listings improve our overall image in the real estate community. With these plans we take all calls, schedule all showings and negotiate all offers right through closing. The seller benefits and we add more value to our already good reputation as a flat fee MLS concierge company. 

List your Miami home with the company that has earned the trust of Miami Realtors®, ADDvantage®.

305- 393-8138
 
 
 
 
 

 

May
28
2009
0

Why trust ADDvantage® to list your Miami home flat fee MLS?

The reason South Florida home owners consider using flat fee MLS to sell their property is they want to save 50% in real estate commissions, or possibly pay none, while still getting great service and Internet marketing.

But, there is a trust issue with most Miami home owners when dealing with Realtors®.

I am Keith Gordon, broker for flat fee MLS listing service ADDvantage®. I have been a member of the Coral Gables Board of Realtors® since 1996. I have been offering Florida residents honest real estate brokerage dealings for 25 years. You can trust my discount MLS brokerage firm ADDvantage® with your flat fee MLS listing as I have been licensed since 1984 in Florida and have never had a compliant!

Trust is always an issue when money is involved. Many Miami homeowners have limited faith or trust in Realtors®. This is one reasons by owners choose to list in the MLS without a traditional broker.

I find many of our clients even doubt our sincerity until they have listed and dealt personally with our staff and have experienced our easy to use yet sophisticated MLS listing software as well as witnessed our timely and professional MLS edits and overall customer support. Our company offers more service that 99% of all full-service Miami real estate firms!

There are three areas that I find Florida by owners have issues with:

1) Buyer leads are a hot topic with flat fee MLS home sellers. At ADDvantage®, our policy that has been effective, flawless and honest since we started ADDvantage® in 2005. Every buyer lead received by us from all sources such as Realtor.com, Homes.com and others websites are handled in real time from 8:00am-8:00pm 7 days a week. Between these hours, all emails and calls are answered by our staff and forwarded to our Miami flat fee MLS sellers by phone and/or email. Our relentless attention to all details has earned us the reputation in South Florida as the most trusted flat fee MLS service. All buyer leads are stored in the sellers control panel under “buyer leads” for easy retrieval.

2) The next point of trust is how Realtor.com and IDX feeds work. Most Miami by owners DO understand that no seller contact information is allowed to be published in Realtor.com. By rule, ONLY the listing broker’s number and name may appear. All Realtor® websites throughout Florida such as Remax.com get their MLS listing data from a feed called IDX. The IDX feed is generated from Realtor.com which means all websites that display MLS listings contain the listing brokers contact information, not the sellers. Therefore, sellers must implicitly trust their flat fee MLS broker to not mishandle buyer leads.

3) Offers from Realtors® are the next hot topic of trust. By owners do not want their offers going through the flat fee broker. They perceive the offer as theirs and would prefer that the flat fee broker never sees the offer or even being slightly involved in that part of the selling process. At ADDvantage®, we are facilitators of deals and would never impede the sale. We forward all offers in real time to the seller and call notifying them of the offer. We have never mishandled an offer in 5 years. Most offers do come through ADDvantage® because Realtors® often prefer the “listing broker” to forward their offer to the “self-represented” seller. Despite the fact that it is stated directly in the MLS to call seller for all showings which includes the seller’s phone number, it has been Realtor® protocol for 80 years to only deal with the listing broker. This also assists ADDvantage® with assuring the seller listing status is updated from “active” to “contract pending” in a timely manor…An MLS board requirement.

 

Trust remains an issue when someone is listing flat fee MLS or dealing with a “Realtor.” Miami by owners want to avoid paying any commission, if possible, or at worst case pay just 50% of the cost of a traditional listing. At ADDvantage®, we have earned our reputation as Miami, Florida’s hardest working and most trusted flat fee MLS broker because we have delivered more offers, more buyers leads and Realtor® feedback on all showings. We do this 7 days a week from 8:00am-8:00pm for 5 years in a row.

Call us anytime 1-877-232-9695 or check out our latest creative and effective flat fee MLS listing plan called ADDvantage Success.

 <a href=”http://technorati.com/faves?sub=addfavbtn&amp;add=http://www.flatfeemlsmiami.com”><img src=”http://static.technorati.com/pix/fave/btn-fave2.png” alt=”Add to Technorati Favorites” /></a>

Apr
19
2009
0

Miami Flat Fee MLS Listing Service Introduces New Innovation…ADDvantage Success™

ADDvantage, a Miami flat fee MLS listing Service, introduces our newest flat rate innovation called ADDvantage Success™.

This unique listing plan has all the right features so you have the best opportunity to sell your Miami property without sacrificing full-service.

ADDvantage Success™ gives you every feature and marketing idea ADDvantage® has to offer at one low price affordable price of $499.

And, if one our of agents sells your home, we will refund the $499 upfront fee.

No matter who brings the offer, you will receive contract guidance and advice from one of Florida’s most experienced residential real estate brokers.

ADDvantage Success™ saves you 50% off a full-service listing because you only offer a commission to the buyer’s agent.

ADDvantage Success™ guarantees Miami home sellers the most comprehensive and powerful Internet marketing available.

Your home will be listed on important websites such as Homes.com Realtor.com, MSN Craigslist, Vast, Yahoo, Zillow, AOL Oodle, RSS feeds, IDX feeds and many more features to help u sell faster.

ADDvantage Success™ is now our most comprehensive flat fee MLS Miami listing plan that mimics a full service listing at half the costs.

Highlights of ADDvantage Success™

  • 9 month MLS listing in the SE Florida Regional MLS – Miami’s MLS. There are no strings attached…You can cancel anytime.
  • Agent Assure…We guarantee you’ll never miss a showing. Agent Assure® is our concierge showing service. We schedule all showings for so you only communicate with ADDvantage®….Not Realtors! We are here 7 days a week…Even Saturday and Sunday. Your exact customized showing instructions will be given to Realtors® and all appointments will be confirmed with you and an email sent for your records. ($199 value, free with ADDvantage Success™)
  • Feedback… Most sellers in Miami like feedback from showings. Our system sends an email to all Realtors that show your home requesting feedback. ($99 value, free with ADDvantage Success™)
  • Agent Activate…Local expertise. Our local agents have an advantage when it comes to selling your home. They know your home and you. They will act quickly and effectively to sell your home. If one of our agents is successful selling your property, we will REFUND your $499 at closing. Agent Activate® engages our best Miami agents or local affiliate to work buyer leads that requests a showing. Whether you live in Coral Gables, South Beach, South Miami, North Beach, Golden Beach, Doral, Weston, Sunny Isles, Homestead, Hibiscus or Star Island, we are ready and knowledgeable. You pay only the offered buyer’s agent commission which is typically set at 3%. As well, it’s 100% contract-to-close representation. Our agents work at half price of a full-service listing saving you 50%. We will pre-qualify buyers, show your property, write the offer, assist with financing, work with your title company or real estate lawyer and complete the closing. Having an agent negotiate with you often results in a higher sales price, a faster sale and less hassle.
  • Broker Assist… Advice 7 days a week. If an offer comes from outside buyer’s agent, ADDvantage’s® broker will consult, advise, review the contract, check for missing disclosures and assist in the closing. There will be a transaction fee of $395 at closing if this occurs. A $799 value)
  • Street Smart ADDvanatge®…Powerful and Effective Realtor eblast. Since 2005, ADDvantage® has been promoting properties by email that offer a 4% or greater commission. Twice a month, most local Miami Realtors® that live or work within 35 miles of your property will receive the eblast. Street Smart ADDvantage® is now the best read Realtor-to-Realtor email in Florida. (A $599 value, free with ADDvantage Success™).
  • Exclusive Right of Sale Listing in MLS, not an Exclusive Agency. At times, “by owner” listings are passed over because Realtors® perceive them as too much work. While there is a slight chance of this occurring, the cost saving of listing flat fee in the MLS far outweigh any possible lost showings. But, why loose a showing when there is a solution? List the property in the Miami MLS as an Exclusive Right of Sale Listing and not an Exclusive Agency (which is how all flat fee listing are inputted into the MLS). Because you will be represented by ADDvantage®, we input ADDvantage Success™ listings into the MLS as Exclusive Right of Sale listings. It is more professional, looks exactly like a full-service listing (because it is) and ensures more showings!.
  • Realtor.com Showcase…25 Pictures on Realtor.com. Realtor.com is the world’s most important real estate website. ($49 value, free with ADDvantage Success™)

Call us any time, 305-393-8138 or 1-877-232-9695

Feb
23
2009
0

Flat Fee MLS Miami listing company ADDvantage® reports a new record for phone calls coming in mid-February

The real estate market in Miami is coming around in February as our phone stayed busy all week with Realtor® calls for showings and buyer requests for information.

This is good news considering January and early February were extremely slow.

Miami homeowners can get more exposure and more showings by doing a few important things:

1) Phone support and Realtor® showings: List in the MLS with a Realtor® or flat fee MLS listing service that will never miss any phone calls for showings. While this may seem like a simple task, it is truly one of the most overlooked areas of customer service….Especially if you list flat fee MLS. At ADDvantage®, we guarantee that your listing will receive our legendary 8:00am-8:00pm 7 day a week “live” phone support. We never miss Realtor® calls for showings. If you can’t show, you can’t sell!

2) Internet marketing: Make sure when you list your property in Miami that the listing agent is sending your listing to all websites…Trulia, World Properties, Realtor.com, Homes.com, Vast, Graigslist, etc. This is critical as over 85% of all buyers find what they want online.

3) Save money if you can. Listing with ADDvantage® will save you 50% of what a full-service Realtor® would charge because we do not charge our sellers a listing commission. We have 3 flat rate MLS listing plans that offer power Internet marketing, 100% seller control and innovative marketing such as Street Smart ADDvantage® Realtor eblast.

Springtime is the right to list in the MLS and ADDvantage® offers Miamians the best of discount MLS services….Great Internet marketing, 8:00am-8:00pm support and no listing commission.

1-877-232-9695.

Nov
17
2008
0

ADDvantage Plus Puts Miami Flat Fee MLS Ahead of all Other By Owner MLS Listings

Florida’s real estate market is definitely showing new signs of life in November. We have successfully negotiated 5 ADDvantage Plus contracts last week. I am hopeful that the low interest rate environment and actions by the “bailout” shores up short sale and REO activity.

Looking forward, the best advice I can give Miami by owner MLS sellers is to price your home competitively and disregard the active short or the closed short sales. Realtors in Miami, Orlando and Tampa are focusing on properties they can close for their buyers and avoiding the lure of short sales. The bottom line for Realtors is you can’t make a living off short sales only.

At ADDvantage, we offer flat fee MLS listings in all Florida counties, including Greater Miami-Dade. I have been a flat fee MLS listing broker in Miami since 2000. In 2005, we started offering our unique brand of flat fee MLS in Orlando, Tampa, Jacksonville and many other Florida cities.

Our flat rate MLS plans cost a bit more than our competition but we offer more service and a very articulate flat fee MLS listing agreement which spells our all the important details that sellers need to know about.

I often visit our competition’s websites to see what’s new. Some flat fee offers are genuine but many are not. Without writing a thesis about what to look out for when listing in the MLS flat fee in Miami, there are 3 key points that you need to be aware of.

First would be the right to cancel a listing and escape the listing agreement unscathed. Easier said then done in many cases. Sellers need these words in their listing agreement…”unconditional withdrawal.” This means the listing broker will cancel and remove the MLS listing immediately thus enabling another broker to re-list the property. No other words will suffice…not “remove”, not “cancel”, not “conditional withdrawal” etc.

The next point is phone support. Most flat fee websites all say the same misleading rhetoric that “all calls go directly to the seller.” This is false. This past weekend, we fielded over 30 calls from buyers and Realtors through Florida seeking showing instructions. One example of how important live phone support truly is to the flat fee MLS seller was a call I took at 12:20pm Sunday from a unrepresented buyer in Miami requesting to see a $1,300,000 home. Our seller was home and meet with the buyer. This buyer called ADDvantage from an ad in Realtor.com and no seller contact information is allowed in Realtor.com by rule of the MLS. 2,900 Realtors in Florida have called ADDvantage over the past 12 months either ignoring the Realtor remarks section of the MLS that clearly states “call seller directly at 305-393-8138 for all showings and offers” or because they couldn’t reach the seller. When listing flat fee, phone support can make the difference between selling and not selling.

The last major point of listing with a reliable and ethical Miami flat fee service is buyer leads. That $1,300,000 buyer lead that I received on Sunday went right to our flat fee MLS seller in real time. Not all flat fee brokers hand-over buyer leads from Realtor.com, homes.com and other FSBO websites to their sellers. These leads are extremely valuable to the seller and possibly to the flat fee unscrupulous broker. A $1,300,000 sale would result in a $40,000 commission at 3%.

In our flat fee MLS listing agreement, we state these 3 key points very clearly. Most flat fee website don’t even show you a listing agreement until after you pay. That is about as crazy as signing a note without knowing the interest rate.

ADDvantage offers 4 flat fee MLS listing plans. My favorite MLS listing plan is ADDvantage Plus because it looks and acts like a full-service listing, $799 plus $500 at close. A “Plus” listing in the MLS comes with Street Smart ADDvantage Realtor eblast marketing, contract-to-close representation, we take all calls and schedule all appointments and all buyer leads belong to the seller. This is a perfect flat fee listing.

The public’s favorite flat fee listing at ADDvantage is MLS ADDvantage for $349. And Street Smart ADDvantage is the most effective Realtor-to-Realtor marketing in Florida…But, you must offer a 4% or > buyer’s agent commission.

Call us anytime and we will pick up the phone guaranteed …8:00am-8:00pm 7 days. 1-305-393-8138. Or, visit oour flat fee MLS Tampa blogging site.

Sep
24
2008
0

What is a Genuine Florida Flat Fee MLS Listing?

I am Keith Gordon, broker for Florida flat fee MLS service ADDvantage. I often blog about flat fee MLS because I have been a Florida flat rate MLS broker since 2000. I am an experienced Florida real estate broker and have been licensed since 1984. I started offering flat fee in the Greater Miami-Dade market working primarily with investors. Shortly thereafter, we had more For Sale By Owner sellers than investors. The flat fee proved to be a viable concept and in 2005 ADDvantage was founded.

Flat fee, flat rate, FSBO with MLS…everyone calls it a different name but the intent of the “seller” is to get listed on a local MLS, not pay a listing commission (3%), retain the right to sell By Owner, get advertised on the Internet to FSBO websites, pay a flat fee, have the right to cancel anytime and receive all buyer leads that happen to come to the flat fee broker.

Loosely defined, the above description is genuine Florida flat fee MLS.

Most, if not all, people I speak with during the day about listing flat fee with ADDvantage ask me the same question…”my number will be in the MLS and I get all calls, right?”

I am not really sure why everyone believes this but the answer is no. No calls go the seller from Realtor.com. The seller is 100% reliant on the flat fee broker to answer the phone, take in coming emails, record the lead (buyer) and send that Realtor.com lead to the flat fee seller. This is the reason why ADDvantage says on our website “Where All Buyer Leads are Yours and We Answer the Phone 8:00am to 8:00pm 7 days a week.”

Realtor.com rules are so strict that not even the words “SELLER”, “FSBO” or “OWNER” are allowed and certainly not a seller’s phone number. Realtor.com will remove or fine anyone violating this rule. They are protecting full-service agents.

When flat fee listed, the listing broker will insert language in the MLS under “Realtor Remarks” section that states “call seller directly for all showings and offers 305-999-0988.” Because it says this you would think that Realtors would call the seller and the flat fee broker is out of the loop. 100% not true.

Even with this obvious remark under showing instructions for all Realtors to see, just under 3,000 Realtor calls were handled by an ADDvantage MLS administratorover the past 12 months. 3,000 appointments to show homes listed “flat fee” through ADDvantage were booked through ADDvantage (not the seller) the past year.

Answering the phone at a flat fee company is a full-time responsibility that we take very seriously at ADDvantage. No Florida full-service or flat fee company does a better job because no company would spend the money needed to actually man-the-phone from 8:00am-8:00pm 7 days.

Our systems at ADDvantage are 100% electronicWe know every statistic about every account. For example, 26.47% of our flat fee sellers in Florida sell themselves saving all commissions. We know that it takes 115 on average to sell a Florida home flat fee listed through ADDvantage, see our Florida flat fee MLS sales statistics.

What is a genuine Florida flat fee MLS service? My definition of flat fee MLS is a service that is 100% transparent and shows its prospective flat fee clients a listing agreement before they pay. And, in that listing agreement, itemize the services that are being “sold” to the flat fee client for that “advance” flat fee payment. A genuine flat fee service will “unconditionally” withdraw a listing from the MLS upon request from seller so another broker can input the listing immediately. Of course, no cancellation fees, all buyer leads go to the flat fee seller, not the listing broker and finally, the hours of phone support are posted on the website and/or in the flat fee listing agreement.

Call us anytime and we would be glad to explain the differences between our Florida flat fee plans. 1-877-232-9695.

Sep
19
2008
0

How to FSBO list your Miami home in the MLS with Powerful Internet Marketing

ADDvantage, a Florida flat fee MLS company, offers Miami sellers 3 unique and effective For Sale By Owner with MLS flat fee listing programs.

All listings go into the SE Florida Regional MLS as ADDvantage holds membership with the Greater Miami Association of Realtors and the Greater Ft. Lauderdale Association of Realtors.

Why list flat fee with ADDvantage? ADDvantage has the reputation in Florida as the most trusted name in discount real estate. We believe in corporate transparency, technology and over-the-top customer support.

The most important reason to list your South Florida property with ADDvantage is that our commitment to your success is without question the best in Florida. We are the only Miami flat fee MLS service that spends so much capital resources on phone support to ensure that our sellers never miss buyer leads or Realtor calls for showing instructions. ADDvantage answers all calls live between 8:00am and 8:00pm 7 days a week. All calls are transcribed into a email and send to our sellers in real time.

Another reason to trust the ADDvantage brand of flat fee MLS is our listing agreement contains important points that an articulate seller would want to see. We publish in our listing agreement critical service points such as: (i) times that our phones will be answered (8:00am and 8:00pm 7 days a week); (ii) never any cancellation fees; (iii) we will “unconditionally” withdraw a listing from the MLS which enables another agent/broker to re-list the property immediately; (iv) all buyer leads from Realtor.com and other Internet sources belong to the seller, not us.

Another reason to list your Miami home through ADDvantage is our innovative flat fee programs.

MLS ADDvantage is $349. This basic flat rate plan is a 9 month MLS listing in the Miami MLS.

Street Smart ADDvantage cost is $599 and offers the same services as MLS ADDvantage (above) but also includes a special email marketing campaign that reaches every Realtor within 35 miles of your Miami property twice a month. The email subject line is “Street Smart High-Commission Properties.” To qualify, sellers must offer a 4% or higher buyer’s agent commission. There is plenty of smart thinking to consider when offering a higher than average buyer’s agent commission.

ADDvantage Plus is our flat fee/full-service program. Cost $799 plus $500 at close. This flat fee plan is extraordinary for several reasons. First, ADDvantage Plus listing  uses an Exclusive Right of Sale Listing agreement in the MLS (same as full-service) and not an Exclusive Agency. ADDvantage Plus comes with 100% contract-to-close representation. We negotiate all offers, negotiate the inspection report, assist with title, review the HUD settlement statement and close the transaction. Street Smart ADDvantage marketing is included in ADDvantage Plus just as long as the seller offers a 4% or > buyer’s agent commission. As well, ADDvantage takes all calls (seller’s number is not published) and schedule all appointments (showings). Plus, we include our upgraded metal yard sign. 

Call us anytime for questions: 1-877-232-9695

Aug
21
2008
0

Miami Flat Fee MLS Sellers should choose your South Florida flat rate MLS Broker Carefully

Choosing a flat fee MLS service in Miami is a very important decision. Flat fee MLS services vary greatly in South Florida and the more you know about them, in particular what’s said or what’s not said in their listing agreement, the better off you will be.

Miami-Dade residents should pay particularly close attention to three critical elements that should be in the MLS “listing agreement.”

The first critical element of a listing agreement would be who receives buyer leads from sources such as Homes.com and Realtor.com. These leads do not automatically go to the flat fee seller because no seller information is allowed in Realtor.com, therefore all leads go to the listing broker by default.

Traditional flat fee MLS means these leads should be forwarded to the flat fee seller. Not all Miami flat fee MLS brokers send these valuable buyer leads to their seller clients. Some even state this “disturbing” fact right in the listing agreement  (at the bottom) and some don’t mention anything about buyer leads. An articulate flat fee listing agreement would clearly state…

“all buyer leads from Realtor.com, Homes.com and other Internet advertising sources belong to the seller and will be forwarded by email.”

Without such protection in the listing agreement, these leads may never find their way to the seller. Instead, the listing broker may take these leads for his/her own agents or refer them out to another broker for a referral commission.

One of the biggest reasons why Miamians use flat fee MLS is for the opportunity to sell “FSBO” which means selling to an un-represented buyer from sources such as Realtor.com or Homes.com. If successful, the seller pays no real estate commission at all. Without buyer leads, the seller loses this benefit of listing flat fee.

At ADDvantage, a Miami flat fee MLS service, our flat fee clients sell 30% of their properties with no Realtor involved…see our sales statistics. Our 8:00am-8:00pm 7 day a week live phone support captures many leads. Nationally, 84% of all homes sold are sold by Realtors. At ADDvantage, Realtors sell only 70% of our homes.

The next important element to look for in a flat fee listing agreement would be the word “conditional withdrawal.”  This has to do with the seller’s right to cancel their flat fee listing at will. The words that a Miami seller wants to see in their listing agreement would be “unconditional withdrawal” which means the listing broker will remove the listing from the MLS and allow another broker to re-list the property immediately. The words “conditional withdrawal” mean the listing broker will “temporarily  suspend” the listing from being “seen” by other Realtors searching the MLS but no other broker can re-list the property until some further action is taken by the listing broker. The reason some brokers use this language in their listing agreements is because the broker wants is a “fee” or “penalty” from the seller for canceling the listing. This same ploy applies to full-service real estate companies as well. So, “conditional withdrawal” has to due with forcing a seller into paying a “cancellation fee.” The odd thing is flat fee is a “paid-in-advance service” so why would a flat fee service care if a seller wants to try a different broker? The answer is they are unscrupulous. 

The last critical component of the listing agreement has to do with the hours of operation, in particular, the hours that the flat fee broker answers the phone. The biggest misconception about listing flat fee in the MLS is that all calls go to the seller. Many sellers believe that the flat fee listing broker’s primary job is to list the property in the SE Florida MLS and make changes to the listing as requested by the seller. This is totally incorrect.

ADDvantage, a member of Greater Miami Association of Realtors and a flat fee MLS specialist, has fielded over 2890 calls from Realtors and buyers over the past 12 months. Our 12 hour work days make listing flat fee through ADDvantage a big benefit for sellers…8:00am-8:00pm 7 days. Why do so many Realtors call ADDvantage when it says in the MLS under “Realtor Remarks” to call seller directly for all showing requests. The reasons will surprise you…below are the top 10 sited reasons why Miami Realtors call ADDvantage…

Hello, I see a listing on Homes.com and can you tell me how much the seller is asking and when can see it?

 

Hi, I’m a Realtor with Remax in Miami and I don’t have the MLS listing sheet with me and I need to know if I can show the property at 1413 Sunset Harbour Drive #209 in South? Beach

 

Hello, I’, Mike Gordon from the South Miami Realty, you have a listing at 2101 Brickell Ave. #Unit 3002…can I show it at 2:30-3:30 on Friday?

 

Hello, I’m Bill Peterson from Sunset Realty in Miami, I showed your listing on 5425 Hammock Drive Coral Gables yesterday and would like to fax over an offer…what is your fax number?

 

Hey, Keith Gordon here, from ADDvantage in Coconut Grove, I have tried to reach the seller as instructed in the MLS for property 1145 San Pedro Avenue Coral Gables but I can’t reach them…can you assist me with showing instructions please.

 

Hi, it’s Bill Taylor of Century 21 in Miami, I need a seller’s disclosure statement on 5656 Pinetree Drive on Miami Beach, can you email me one please?

 

“Hi, it’s Oscar B. Smith from Coldwell Banker, do you know if the dock at 1145 San Pedro Avenue in Gables By the Sea, can handle a 65” Sun Seeker?

 

“Hello, my name is Mr. Romeriz of Pinecrest Realty in Pinecrest, Fl… I am presently in front of 720 South Mashta Drive Key Biscayne with my buyers. Can you assist me with showing instructions.

 

“I am running late to my appointment to show your listing at 1400 Pennsylvania Ave #apt 35 Miami Beach, would you so kind as to call the seller and let them know.”

 

“Hi, I’m Gilligan from Pembroke Pines Realty, I can’t find 1009 Gilligan’s Way. Can you direct me into this listing?

 

 

Powered by WordPress | Aeros Theme | TheBuckmaker.com WordPress Themes