Jun
13
2009
2

Why our reputation with Miami Realtors helps you get more Realtors® showings

Over the past 5 years, our company has answered every call “live” from 8:00am-8:00pm… 7 days a week. Every Miami Realtor® that has called ADDvantage® seeking showing instructions has reached a human. They were given the exact showing instructions in the seller’s account. If locked boxed, they were given the code, of course, after they gave us their license number, email address, company name, show time and contact number. If owner occupied, then we pass along what ever the seller has informed us to do. 

When Realtors® are searching the MLS, the listing broker company name will appear. If this name triggers a positive experience for that Realtor®, they will not pass over the listing, even if that listing is limited service or flat fee. 

But, if that Realtor® recognizes a company that they associate with poor service because that flat fee or full-service Realtor® has not answered their phone, many Realtors® will not even bother to make a call to schedule a showing. 

Our commitment to excellence has earned ADDvantage® of Miami a reputation that can be your asset. When Realtors® see our name as the listing broker they remember ADDvantage® as the company that is always available. Our reputation makes listing your Miami property with us a true value. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive. 

Many by owners MLS sellers think getting listed in SE Florida MLS is all the one needs to get sold! But, if you knew the whole story you might think differently. Most flat fee MLS listing services in Florida don’t answer their phone reliably. They often have a recorded message that says, “Realtors, look in the MLS for seller’s phone number.” This is a horrible approach to the number ONE SALES FORCE, the Realtors®. This type of service results in a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they may move on to another listing. 

Realtors® don’t love flat fee MLS brokers because they see us as competition for listings. Flat rate MLS sellers do not pay a listing commission which saves the by owner at least 50%. We know Realtors® already have a chip of their shoulder and have made them our allies. 

At ADDvantage®, we have done just that that 5 years in a row. We have answered every Realtor®call for showing instructions “live” from 8:00am-8:00pm 7 days a week. 

ADDvantage is also a “concierge” flat fee MLS service as many of our flat fee MLS plans blend in with other full-service listings. We offer more than just “traditional” self-represented flat fee MLS listings at ADDvantage®. 

ADDvantage® offers 2 hybrid-flat-fee-MLS listing plans where we represent the seller. One plan is called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these two flat rate plans is with “Plus,” the seller “works” all unrepresented buyer leads from Realtor.com and other sources in an effort to sell without paying any commission. With ADDvantage Success™, our local Miami agents work all “unrepresented buyers” to help you sell the home. With either plan, the seller only pays one commission which is typically 3%. Just one agent will be earning that commission. This saves the seller 50% and removes the hassle of working with buyers and writing the sales contract. 

These two hybrid plans, ADDvantage Plus™ and ADDvantage Success™, are also imputed into the MLS as an “Exclusive Right of Sale Listings” not “Exclusive Agency.” All full-service listing are designated in the MLS as “Exclusive Right of Sale Listings” and flat fee listings are “Exclusive Agency.” 

ADDvantage Plus™ and ADDvantage Success™ listings improve our overall image in the real estate community. With these plans we take all calls, schedule all showings and negotiate all offers right through closing. The seller benefits and we add more value to our already good reputation as a flat fee MLS concierge company. 

List your Miami home with the company that has earned the trust of Miami Realtors®, ADDvantage®.

305- 393-8138
 
 
 
 
 

 

Nov
17
2008
0

ADDvantage Plus Puts Miami Flat Fee MLS Ahead of all Other By Owner MLS Listings

Florida’s real estate market is definitely showing new signs of life in November. We have successfully negotiated 5 ADDvantage Plus contracts last week. I am hopeful that the low interest rate environment and actions by the “bailout” shores up short sale and REO activity.

Looking forward, the best advice I can give Miami by owner MLS sellers is to price your home competitively and disregard the active short or the closed short sales. Realtors in Miami, Orlando and Tampa are focusing on properties they can close for their buyers and avoiding the lure of short sales. The bottom line for Realtors is you can’t make a living off short sales only.

At ADDvantage, we offer flat fee MLS listings in all Florida counties, including Greater Miami-Dade. I have been a flat fee MLS listing broker in Miami since 2000. In 2005, we started offering our unique brand of flat fee MLS in Orlando, Tampa, Jacksonville and many other Florida cities.

Our flat rate MLS plans cost a bit more than our competition but we offer more service and a very articulate flat fee MLS listing agreement which spells our all the important details that sellers need to know about.

I often visit our competition’s websites to see what’s new. Some flat fee offers are genuine but many are not. Without writing a thesis about what to look out for when listing in the MLS flat fee in Miami, there are 3 key points that you need to be aware of.

First would be the right to cancel a listing and escape the listing agreement unscathed. Easier said then done in many cases. Sellers need these words in their listing agreement…”unconditional withdrawal.” This means the listing broker will cancel and remove the MLS listing immediately thus enabling another broker to re-list the property. No other words will suffice…not “remove”, not “cancel”, not “conditional withdrawal” etc.

The next point is phone support. Most flat fee websites all say the same misleading rhetoric that “all calls go directly to the seller.” This is false. This past weekend, we fielded over 30 calls from buyers and Realtors through Florida seeking showing instructions. One example of how important live phone support truly is to the flat fee MLS seller was a call I took at 12:20pm Sunday from a unrepresented buyer in Miami requesting to see a $1,300,000 home. Our seller was home and meet with the buyer. This buyer called ADDvantage from an ad in Realtor.com and no seller contact information is allowed in Realtor.com by rule of the MLS. 2,900 Realtors in Florida have called ADDvantage over the past 12 months either ignoring the Realtor remarks section of the MLS that clearly states “call seller directly at 305-393-8138 for all showings and offers” or because they couldn’t reach the seller. When listing flat fee, phone support can make the difference between selling and not selling.

The last major point of listing with a reliable and ethical Miami flat fee service is buyer leads. That $1,300,000 buyer lead that I received on Sunday went right to our flat fee MLS seller in real time. Not all flat fee brokers hand-over buyer leads from Realtor.com, homes.com and other FSBO websites to their sellers. These leads are extremely valuable to the seller and possibly to the flat fee unscrupulous broker. A $1,300,000 sale would result in a $40,000 commission at 3%.

In our flat fee MLS listing agreement, we state these 3 key points very clearly. Most flat fee website don’t even show you a listing agreement until after you pay. That is about as crazy as signing a note without knowing the interest rate.

ADDvantage offers 4 flat fee MLS listing plans. My favorite MLS listing plan is ADDvantage Plus because it looks and acts like a full-service listing, $799 plus $500 at close. A “Plus” listing in the MLS comes with Street Smart ADDvantage Realtor eblast marketing, contract-to-close representation, we take all calls and schedule all appointments and all buyer leads belong to the seller. This is a perfect flat fee listing.

The public’s favorite flat fee listing at ADDvantage is MLS ADDvantage for $349. And Street Smart ADDvantage is the most effective Realtor-to-Realtor marketing in Florida…But, you must offer a 4% or > buyer’s agent commission.

Call us anytime and we will pick up the phone guaranteed …8:00am-8:00pm 7 days. 1-305-393-8138. Or, visit oour flat fee MLS Tampa blogging site.

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