Miami By Owners Save on Average 65% in Real Estate Commissions when using our Flat fee MLS Listing Service

The reason South Florida home owners consider using flat fee MLS to sell their property is they want to save 50% in real estate commissions, or possibly pay none, while still getting great service and Internet marketing.

But, there is a trust issue with most Miami home owners when dealing with Realtors®.

I am Keith Gordon, broker for flat fee MLS listing service ADDvantage®. I have been a member of the Coral Gables Board of Realtors® since 1996. I have been offering Florida residents honest real estate brokerage dealings for 25 years. You can trust my discount MLS brokerage firm ADDvantage® with your flat fee MLS listing as I have been licensed since 1984 in Florida and have never had a compliant!

Trust is always an issue when money is involved. Many Miami homeowners have limited faith or trust in Realtors®. This is one reasons by owners choose to list in the MLS without a traditional broker.

I find many of our clients even doubt our sincerity until they have listed and dealt personally with our staff and have experienced our easy to use yet sophisticated MLS listing software as well as witnessed our timely and professional MLS edits and overall customer support. Our company offers more service that 99% of all full-service Miami real estate firms!

There are three areas that I find Florida by owners have issues with:

1) Buyer leads are a hot topic with flat fee MLS home sellers. At ADDvantage®, our policy that has been effective, flawless and honest since we started ADDvantage® in 2005. Every buyer lead received by us from all sources such as Realtor.com, Homes.com and others websites are handled in real time from 8:00am-8:00pm 7 days a week. Between these hours, all emails and calls are answered by our staff and forwarded to our Miami flat fee MLS sellers by phone and/or email. Our relentless attention to all details has earned us the reputation in South Florida as the most trusted flat fee MLS service. All buyer leads are stored in the sellers control panel under “buyer leads” for easy retrieval.

2) The next point of trust is how Realtor.com and IDX feeds work. Most Miami by owners DO understand that no seller contact information is allowed to be published in Realtor.com. By rule, ONLY the listing broker’s number and name may appear. All Realtor® websites throughout Florida such as Remax.com get their MLS listing data from a feed called IDX. The IDX feed is generated from Realtor.com which means all websites that display MLS listings contain the listing brokers contact information, not the sellers. Therefore, sellers must implicitly trust their flat fee MLS broker to not mishandle buyer leads.

3) Offers from Realtors® are the next hot topic of trust. By owners do not want their offers going through the flat fee broker. They perceive the offer as theirs and would prefer that the flat fee broker never sees the offer or even being slightly involved in that part of the selling process. At ADDvantage®, we are facilitators of deals and would never impede the sale. We forward all offers in real time to the seller and call notifying them of the offer. We have never mishandled an offer in 5 years. Most offers do come through ADDvantage® because Realtors® often prefer the “listing broker” to forward their offer to the “self-represented” seller. Despite the fact that it is stated directly in the MLS to call seller for all showings which includes the seller’s phone number, it has been Realtor® protocol for 80 years to only deal with the listing broker. This also assists ADDvantage® with assuring the seller listing status is updated from “active” to “contract pending” in a timely manor…An MLS board requirement.

Trust remains an issue when someone is listing flat fee MLS or dealing with a “Realtor.” Miami by owners want to avoid paying any commission, if possible, or at worst case pay just 50% of the cost of a traditional listing. At ADDvantage®, we have earned our reputation as Miami, Florida’s hardest working and most trusted flat fee MLS broker because we have delivered more offers, more buyers leads and Realtor® feedback on all showings. We do this 7 days a week from 8:00am-8:00pm for 5 years in a row.

Call us anytime 1-877-232-9695 or check out our latest creative and effective flat fee MLS listing plan called ADDvantage Success.

 <a href=”http://technorati.com/faves?sub=addfavbtn&amp;add=http://www.flatfeemlsmiami.com”><img src=”http://static.technorati.com/pix/fave/btn-fave2.png” alt=”Add to Technorati Favorites” /></a>

(part 2)

Search the term “flat fee MLS Miami” and about 30 different flat fee MLS listing services come up. Some are genuine flat fee MLS services and others are flat fee traps. In particular, a $69 flat fee MLS listing is not really what it portends to be as there are conditions that can prevent you from canceling the MLS listing at will. Other services are “national” flat fee MLS websites and are not licensed in Florida. As well, there are websites that advertise flat fee MLS but do not give you buyer leads from Realtor.com and leads they receive from other FSBO websites such as homes.com…these flat fee MLS offers are not genuine because they take these leads for their agents. This is not flat fee MLS. At ADDvantage, 27% of our “sold” homes are sold “by owner” thus saving you all the costs of paying a commission. Of course, there are legitimate flat fee MLS listing services besides ADDvantage. But, none of these services compare to the high level service offered by an ADDvantage flat fee MLS listing.

Why would a Miami homeowner that wants to list flat fee in SE Florida Regional MLS pay an additional $150 to ADDvantage?

The answer is simply reliability. ADDvantage guarantees to you that between the hours of 8:00am-8:00pm, Monday through Sunday, any calls from Realtors or buyers about your property will be answered live and handled professionally.

Offering this level of service costs more and yields huge divides to you. My recent example of why this is so important came from a Realtor call that I received Friday evening at 6:45 pm. The Miami Realtor showed an ADDvantage flat fee listing earlier in the day and her buyer wanted to make an offer. The Realtors first question asked of me was “are you one of those flat fee companies”? I responded “yes, the seller in self-represented.” She then asked “where would I send an offer?” My reply was “you can send the offer to ADDvantage and we’ll forward it to the seller or you can send it directly to the seller, whichever you would prefer.” She hesitated for a moment and then I asked her “do you need a seller’s disclosure statement”? She said, “yes” and I replied, “I will see if we have one stored in the clients “user docs”…we sure do.” She asked for me to email it to her so she could make the offer.” And my reply was “it’s on the way!”

This simple act of answering the phone at 6:45 pm, having the seller’s disclosure already to send to a Realtor in need and being able to facilitate the offer is why ADDvantage is worth $349 for our basic 9 month flat fee MLS listing program. Our 8:00am-8:00pm 7 day a week live support benefits you in many more ways.

1) 2,950 Realtors or buyers have called ADDvantage over the past 12 months asking for assistance on making appointments, presenting offers or gathering additional information on our Florida flat fee MLS listings.

2) 1,050 of these Realtor or buyer calls came to ADDvantage after-hours.

3) Every call that comes to ADDvantage is immediately transcribed into an email and stored in your ADDvantage MLS account for later retrieval.

4) Every unrepresented buyer lead belongs to you, not ADDvantage.

5) We are the only flat fee MLS listing service in Miami or anywhere Florida that spends the necessary resources on customer related services such as: sending a “welcome letter” informing you of important details about listing in the MLS. Details such as filling out and returning the seller’s disclosure, where to track “buyer leads” in your account, where to track “website hits” and how to change your MLS listing status from “active” to “contract pending.” Our MLS administrators follow up with you to make sure we have the all-so-important seller’s disclosure stored in your account and ready to go when a Realtor needs it to present an offer. Our automatic email system will remind you if anything that is missing from your account.

This type of service and commitment to you is not possible at $159 or $199. Our service is not based on schemes and other ways to exploit a profit from the general public. Our service is about customer service, marketing internationally, making sure your listing is found on major FSBO websites and being a 12-hour-a-day facilitator to get your home sold.

But, then again, not all by owner sellers need this level of service provided by ADDvantage. Many flat fee MLS services offer flat fee as another way to make a few dollars doing something different than general real estate. At ADDvantage, we have invested many years building state-of-the-art MLS listing and management software. You benefit everyday from our advanced RSS feeds, our 100% paperless systems and our legendary 8:00am-8:00pm 7 days a week live support.

Call us anytime if you have questions about listing flat fee in the MLS with ADDvantage 1-877-232-9695 or visit our flat fee MLS listing site, getmoreoffers.com