Jul
25
2010
0

You Hope that when an Offer comes the Buyer’s Agent is not wearing a one of those Superman Realtor Capes

I am Keith Gordon, flat fee MLS listing broker for the best known flat fee MLS listing service in Florida, ADDvantage Real Estate. We are known as GetMoreOffers.com.

No truer words were ever spoken when I say, we (Realtors) are “professional messengers” not Realtor Superman.

I speak with 10-20 Realtors a day and sort of enjoy the professional banter that exists when we speak about things. I pretty much can tell which Realtors are professional messengers and the ones that are flying around pretending to be Realtor Super Heroes.

There is a huge difference. If you are selling your home, whether listed with GetMoreOffers.com as a flat fee MLS listing or selling with a traditional 6% agent, you hope that when an offer comes the buyer’s agent is not wearing a one of those Superman Realtor Capes. Because if they are, you offer will be like Kryptonite to your deal.

You want that buyer’s agent to keep the “door of value” open and let the buyer help decide on how much to offer. If your buyer’s agent starts justifying their low-ball offer based on every short-sale and bank owned sale within 10 miles without consideration for that fact that this home is NOT a short-sale, has a better kitchen (with appliances), more upgrades and the buyer can close in 45 days.

You want a Realtor that shows homes and works a deal so everyone gets what they want. Truth be know, all deals must get through appraisal to close. It is the appraisers job to say whether or not the value is there. If the home doesn’t appraise because of the short-sales and bank-owed comparables then again it is up to the buyer to decide how much over apprasided value they are willing to pay.

I like being a professional messenger, not a pretend Realtor Superman.

Call any time for advice on selling your home whether you find yourself in a short-sale or just want to save money using our flat fee MLS listing service.

ADDvantage offers flat fee MLS listings throughout Florida including Miami, Ft. Lauderdale, Westin, Pembroke, Florida Keys, Plantation, South Beach, Miami Beach and just about every city in Florida.

We are known for our expansive Internet marketing, 8:00am-8:00pm 7 day a week customer and Realtor support, best flat fee MLS listing software which is 100% electronic and a seller’s control panel that allows by owners to control 100% of their MLS.

GetMoreOffers is the most detailed discount or full-service real estate company in Miami, Florida. Our sytem tracks everything for you. Website hits, Realtor feedback, leads, print bruchures, make changes and more.

Every by owner MLS seller gets their own MLS administrator 7 days a week!

Read our flat fee MLS reviews.
1-727-942-2929 or 1-877-232-9695

Members of the Miami Board of Realtors. Your MLS listing will be in the SE Florida MLS 

May
02
2010
0

Selling a Home in Miami? 8:00-8:00 “Live” Service, Expansive Internet Marketing and Save 3% with our Flat Fee MLS Listing Service

Selling a Home in Miami? 8:00-8:00 “Live” Service, Expansive Internet Marketing and Save 3% with our Flat Fee MLS Listing Service

The Internet have made it possible to list your home in the Miami MLS by owner. ADDvantage® has taken flat fee MLS listing to a different level by creating a MLS listing platform that connects the seller to the MLS. ADDvantage® doesn’t stop there. We created a powerful Internet marketing campaign, great customer service staring at 8:00am each day and ending at 8:00pm and no detail is too small to get right at ADDvantage®.

It is estimated that 86% of all home searches start online and just about the same percent of buyers are working with Realtors. If you are going to get the most for your home in Miami, you need to be listed in the MLS, expansive Internet marketing and service.

Listing in the MLS Flat fee is a smart way to sell because it saves sellers from paying 6%. With flat fee, the seller decides on how much commission to pay the buyer’s agent and there is no listing commission. As well, in todays price driven market, sellers that save 3% when listing have an advantage. Just listing in the MLS with a top name broker and relying on their reputation might not be enough to get sold because ultimately every deal must get through appraisal, except possibly a cash deal.

Noting this, price your home about 4-6% above what your believe to be the “high-appraised” value. When doing so, doing so, you’ll get plenty of showings and offers.

Knowing this, saving 3% is important. List your Miami home with a company that has earned the respect of hundreds of Florida By Owners and Realtors alike. We offer by owners the best flat fee MLS listing platform of any Florida real estate company and reliable 8:00am-8:00pm 7 day a week customer service. You’d be surprised how often Realtors call our flat fee MLS service requesting a showing when they are right in front of one of our listings with their buyers in the car. Because we are a service company, we get our sellers more showings and ultimately more offers.

We offer a 9 month basic flat fee MLS listing for $349 and a full-service plan where we-do-it-all called ADDvantage Success for $699 up=front and 1/3 of 1% at close. .

Our site and listing software is state-of-the art from our 5 step easy-list to our seller control panel which enables a seller to change price, commission, upgrade service, order a CMA, buy a lock box, order a sign, view who has viewed your listing and much more.

And most of all, just because we are a discount real estate broker does mean our service is lacking. Our customer service is award winning. We are the only Florida flat fee MLS listing service that handles all incoming calls professionally 7 days a week.

Our clients are by owner homeowners, builders and out-of-state Realtors selling property in Florida.

Call us anytime, we are open from 8:00am-8:00pm 7 days a week. 1-877-232-9695 or 727-942-2929. As well, you may find our smart by owner MLS selling tips to be enlightening.

Nov
22
2009
0

Learning about listing flat fee MLS made simple by watching our flat fee MLS videos

Learning about listing flat fee MLS is made simple by watching our flat fee MLS videos.

727-942-2929

site: www.getmoreoffers.com

By owners in Florida are choosing to list flat fee in the MLS because homeowners have less equity and need to save every penny possible.

ADDvantage®, Florida best flat fee MLS listing service, is growing in popularity because we offer so much service and marketing that it makes perfect sense to list your Florida home with the company that has earned your business.

Sellers need an advantage when competing in a buyer’s market trapped with short sales, REO/ bank owed properties and things might not improve for 5 years.
By owners need every possible opportunity to compete. Lower sales commissions would be an excellent start!

When listing flat fee in the MLS, sellers only offer a commission to buyer’s agents. They pay us one low flat fee of $349. For that fee, we list homes, condos, rentals or vacant land in the MLS and provide Internet marketing on hundreds of sites such as Homes.com, Realtor.com, Craigslist, getmoreoffers, MSN, Yahoo, AOL and the Bargain Network.

Listing flat fee in the MLS with ADDvantage® is smart because it saves by-owners 50% in commissions. This market is price driven market and the lower you list your property the more showings you will receive and ultimately more offers…our name is what we do…GetMoreOffers.com

ADDvantage® is your best choice in Florida to list flat fee in the MLS because we offer the best service starting each day at 8:00am and ending at 8:00pm, 7 days a week. No real estate company does this…ADDvantage® does this because we view real estate as a sales business where each call is treated as though it could be your sale. We have done this for six years now and continue to do so. We enjoy the best reputation in Florida of any full-service or discount real estate company.

Our sellers control every aspect of their listing using their own seller control panel….So changing price, commissions, increase marketing using Street Smart ADDvantage® Realtor Eblast is all seamless, 100% on-line and electronic.

Even Realtors trust ADDvantage® to list their client’s homes when they need MLS coverage outside their primary MLS area. Home owners, investors, builders and REO all use ADDvantage®.

Contact us:

727-942-2929

site: www.getmoreoffers.com

Jun
13
2009
2

Why our reputation with Miami Realtors helps you get more Realtors® showings

Over the past 5 years, our company has answered every call “live” from 8:00am-8:00pm… 7 days a week. Every Miami Realtor® that has called ADDvantage® seeking showing instructions has reached a human. They were given the exact showing instructions in the seller’s account. If locked boxed, they were given the code, of course, after they gave us their license number, email address, company name, show time and contact number. If owner occupied, then we pass along what ever the seller has informed us to do. 

When Realtors® are searching the MLS, the listing broker company name will appear. If this name triggers a positive experience for that Realtor®, they will not pass over the listing, even if that listing is limited service or flat fee. 

But, if that Realtor® recognizes a company that they associate with poor service because that flat fee or full-service Realtor® has not answered their phone, many Realtors® will not even bother to make a call to schedule a showing. 

Our commitment to excellence has earned ADDvantage® of Miami a reputation that can be your asset. When Realtors® see our name as the listing broker they remember ADDvantage® as the company that is always available. Our reputation makes listing your Miami property with us a true value. The reputation of the flat fee MLS service dictates how many Realtor® showings you will receive. 

Many by owners MLS sellers think getting listed in SE Florida MLS is all the one needs to get sold! But, if you knew the whole story you might think differently. Most flat fee MLS listing services in Florida don’t answer their phone reliably. They often have a recorded message that says, “Realtors, look in the MLS for seller’s phone number.” This is a horrible approach to the number ONE SALES FORCE, the Realtors®. This type of service results in a bad reputation with full-service buyer’s agents. If they see a listing from a company that has dis-serviced them, they may move on to another listing. 

Realtors® don’t love flat fee MLS brokers because they see us as competition for listings. Flat rate MLS sellers do not pay a listing commission which saves the by owner at least 50%. We know Realtors® already have a chip of their shoulder and have made them our allies. 

At ADDvantage®, we have done just that that 5 years in a row. We have answered every Realtor®call for showing instructions “live” from 8:00am-8:00pm 7 days a week. 

ADDvantage is also a “concierge” flat fee MLS service as many of our flat fee MLS plans blend in with other full-service listings. We offer more than just “traditional” self-represented flat fee MLS listings at ADDvantage®. 

ADDvantage® offers 2 hybrid-flat-fee-MLS listing plans where we represent the seller. One plan is called ADDvantage Plus™ and the other ADDvantage Success™. The only difference between these two flat rate plans is with “Plus,” the seller “works” all unrepresented buyer leads from Realtor.com and other sources in an effort to sell without paying any commission. With ADDvantage Success™, our local Miami agents work all “unrepresented buyers” to help you sell the home. With either plan, the seller only pays one commission which is typically 3%. Just one agent will be earning that commission. This saves the seller 50% and removes the hassle of working with buyers and writing the sales contract. 

These two hybrid plans, ADDvantage Plus™ and ADDvantage Success™, are also imputed into the MLS as an “Exclusive Right of Sale Listings” not “Exclusive Agency.” All full-service listing are designated in the MLS as “Exclusive Right of Sale Listings” and flat fee listings are “Exclusive Agency.” 

ADDvantage Plus™ and ADDvantage Success™ listings improve our overall image in the real estate community. With these plans we take all calls, schedule all showings and negotiate all offers right through closing. The seller benefits and we add more value to our already good reputation as a flat fee MLS concierge company. 

List your Miami home with the company that has earned the trust of Miami Realtors®, ADDvantage®.

305- 393-8138
 
 
 
 
 

 

Feb
03
2009
0

ADDvantage® Flat Fee MLS…26% sold past 6 months 117 day on Market

The Miami real estate market, like the rest of Florida, remains in flux caught between “where’s the money to lend” and “what’s the best way to get sold.”

Money (mortgages) is available for buyers using FHA and VA loans at 3% or less down. Conventional financing remains 25% down.

Buyers in Miami today are either the “professional” and the “wealthy.” The professional buyer needs a home now, say within 30 days. The wealthy buyer is more difficult to work with because they are typically looking for a below market deal.

The price range of $800,000-$1,500,000 remains active but many Miami properties are above $1,500,000.

What can you do to sell in this market? ADDvantage® is a Florida based flat fee MLS listing service with specialized marketing plans ranging in cost from $349-$799 that can help market and sell your Miami property. We reach everyone…Local Miami Realtors, Realtor.com, hundreds more important sites, International sites and we have own our Realtor-to-Realtor eblast system called Street Smart ADDvantage®.

We are fighting hard to sell more Miami homes and over the past 6 months we have sold 26% of our flat fee MLS listings with an average “days on market” of 117.

While this 26% “sold” figure might not seem impressive, I did speak with quite a few of my Miami homeowner “friends” and they, as a group, thought on average they had at best a 10% chance of selling in today’s difficult climate.

Your experience with ADDvantage® will be professional from start to finish. We are the only Florida real estate company that answers every call “live” between 8:00am and 8:00pm 7 days a week. We lose no calls, miss no leads, and never miss an opportunity to schedule a showing.

Besides offering the best service, we have the most intuitive MLS listing software and creative flat fee MLS listing plans available.

ADDvantage Plus™ and Street Smart ADDvantage® excel in getting your property more showings and a faster sale.

 

Call us anytime and we would be glad to answer any questions about our service. 1-877-232-9695 or 305-393-8138.

Nov
17
2008
0

ADDvantage Plus Puts Miami Flat Fee MLS Ahead of all Other By Owner MLS Listings

Florida’s real estate market is definitely showing new signs of life in November. We have successfully negotiated 5 ADDvantage Plus contracts last week. I am hopeful that the low interest rate environment and actions by the “bailout” shores up short sale and REO activity.

Looking forward, the best advice I can give Miami by owner MLS sellers is to price your home competitively and disregard the active short or the closed short sales. Realtors in Miami, Orlando and Tampa are focusing on properties they can close for their buyers and avoiding the lure of short sales. The bottom line for Realtors is you can’t make a living off short sales only.

At ADDvantage, we offer flat fee MLS listings in all Florida counties, including Greater Miami-Dade. I have been a flat fee MLS listing broker in Miami since 2000. In 2005, we started offering our unique brand of flat fee MLS in Orlando, Tampa, Jacksonville and many other Florida cities.

Our flat rate MLS plans cost a bit more than our competition but we offer more service and a very articulate flat fee MLS listing agreement which spells our all the important details that sellers need to know about.

I often visit our competition’s websites to see what’s new. Some flat fee offers are genuine but many are not. Without writing a thesis about what to look out for when listing in the MLS flat fee in Miami, there are 3 key points that you need to be aware of.

First would be the right to cancel a listing and escape the listing agreement unscathed. Easier said then done in many cases. Sellers need these words in their listing agreement…”unconditional withdrawal.” This means the listing broker will cancel and remove the MLS listing immediately thus enabling another broker to re-list the property. No other words will suffice…not “remove”, not “cancel”, not “conditional withdrawal” etc.

The next point is phone support. Most flat fee websites all say the same misleading rhetoric that “all calls go directly to the seller.” This is false. This past weekend, we fielded over 30 calls from buyers and Realtors through Florida seeking showing instructions. One example of how important live phone support truly is to the flat fee MLS seller was a call I took at 12:20pm Sunday from a unrepresented buyer in Miami requesting to see a $1,300,000 home. Our seller was home and meet with the buyer. This buyer called ADDvantage from an ad in Realtor.com and no seller contact information is allowed in Realtor.com by rule of the MLS. 2,900 Realtors in Florida have called ADDvantage over the past 12 months either ignoring the Realtor remarks section of the MLS that clearly states “call seller directly at 305-393-8138 for all showings and offers” or because they couldn’t reach the seller. When listing flat fee, phone support can make the difference between selling and not selling.

The last major point of listing with a reliable and ethical Miami flat fee service is buyer leads. That $1,300,000 buyer lead that I received on Sunday went right to our flat fee MLS seller in real time. Not all flat fee brokers hand-over buyer leads from Realtor.com, homes.com and other FSBO websites to their sellers. These leads are extremely valuable to the seller and possibly to the flat fee unscrupulous broker. A $1,300,000 sale would result in a $40,000 commission at 3%.

In our flat fee MLS listing agreement, we state these 3 key points very clearly. Most flat fee website don’t even show you a listing agreement until after you pay. That is about as crazy as signing a note without knowing the interest rate.

ADDvantage offers 4 flat fee MLS listing plans. My favorite MLS listing plan is ADDvantage Plus because it looks and acts like a full-service listing, $799 plus $500 at close. A “Plus” listing in the MLS comes with Street Smart ADDvantage Realtor eblast marketing, contract-to-close representation, we take all calls and schedule all appointments and all buyer leads belong to the seller. This is a perfect flat fee listing.

The public’s favorite flat fee listing at ADDvantage is MLS ADDvantage for $349. And Street Smart ADDvantage is the most effective Realtor-to-Realtor marketing in Florida…But, you must offer a 4% or > buyer’s agent commission.

Call us anytime and we will pick up the phone guaranteed …8:00am-8:00pm 7 days. 1-305-393-8138. Or, visit oour flat fee MLS Tampa blogging site.

Aug
21
2008
0

Miami Flat Fee MLS Sellers should choose your South Florida flat rate MLS Broker Carefully

Choosing a flat fee MLS service in Miami is a very important decision. Flat fee MLS services vary greatly in South Florida and the more you know about them, in particular what’s said or what’s not said in their listing agreement, the better off you will be.

Miami-Dade residents should pay particularly close attention to three critical elements that should be in the MLS “listing agreement.”

The first critical element of a listing agreement would be who receives buyer leads from sources such as Homes.com and Realtor.com. These leads do not automatically go to the flat fee seller because no seller information is allowed in Realtor.com, therefore all leads go to the listing broker by default.

Traditional flat fee MLS means these leads should be forwarded to the flat fee seller. Not all Miami flat fee MLS brokers send these valuable buyer leads to their seller clients. Some even state this “disturbing” fact right in the listing agreement  (at the bottom) and some don’t mention anything about buyer leads. An articulate flat fee listing agreement would clearly state…

“all buyer leads from Realtor.com, Homes.com and other Internet advertising sources belong to the seller and will be forwarded by email.”

Without such protection in the listing agreement, these leads may never find their way to the seller. Instead, the listing broker may take these leads for his/her own agents or refer them out to another broker for a referral commission.

One of the biggest reasons why Miamians use flat fee MLS is for the opportunity to sell “FSBO” which means selling to an un-represented buyer from sources such as Realtor.com or Homes.com. If successful, the seller pays no real estate commission at all. Without buyer leads, the seller loses this benefit of listing flat fee.

At ADDvantage, a Miami flat fee MLS service, our flat fee clients sell 30% of their properties with no Realtor involved…see our sales statistics. Our 8:00am-8:00pm 7 day a week live phone support captures many leads. Nationally, 84% of all homes sold are sold by Realtors. At ADDvantage, Realtors sell only 70% of our homes.

The next important element to look for in a flat fee listing agreement would be the word “conditional withdrawal.”  This has to do with the seller’s right to cancel their flat fee listing at will. The words that a Miami seller wants to see in their listing agreement would be “unconditional withdrawal” which means the listing broker will remove the listing from the MLS and allow another broker to re-list the property immediately. The words “conditional withdrawal” mean the listing broker will “temporarily  suspend” the listing from being “seen” by other Realtors searching the MLS but no other broker can re-list the property until some further action is taken by the listing broker. The reason some brokers use this language in their listing agreements is because the broker wants is a “fee” or “penalty” from the seller for canceling the listing. This same ploy applies to full-service real estate companies as well. So, “conditional withdrawal” has to due with forcing a seller into paying a “cancellation fee.” The odd thing is flat fee is a “paid-in-advance service” so why would a flat fee service care if a seller wants to try a different broker? The answer is they are unscrupulous. 

The last critical component of the listing agreement has to do with the hours of operation, in particular, the hours that the flat fee broker answers the phone. The biggest misconception about listing flat fee in the MLS is that all calls go to the seller. Many sellers believe that the flat fee listing broker’s primary job is to list the property in the SE Florida MLS and make changes to the listing as requested by the seller. This is totally incorrect.

ADDvantage, a member of Greater Miami Association of Realtors and a flat fee MLS specialist, has fielded over 2890 calls from Realtors and buyers over the past 12 months. Our 12 hour work days make listing flat fee through ADDvantage a big benefit for sellers…8:00am-8:00pm 7 days. Why do so many Realtors call ADDvantage when it says in the MLS under “Realtor Remarks” to call seller directly for all showing requests. The reasons will surprise you…below are the top 10 sited reasons why Miami Realtors call ADDvantage…

Hello, I see a listing on Homes.com and can you tell me how much the seller is asking and when can see it?

 

Hi, I’m a Realtor with Remax in Miami and I don’t have the MLS listing sheet with me and I need to know if I can show the property at 1413 Sunset Harbour Drive #209 in South? Beach

 

Hello, I’, Mike Gordon from the South Miami Realty, you have a listing at 2101 Brickell Ave. #Unit 3002…can I show it at 2:30-3:30 on Friday?

 

Hello, I’m Bill Peterson from Sunset Realty in Miami, I showed your listing on 5425 Hammock Drive Coral Gables yesterday and would like to fax over an offer…what is your fax number?

 

Hey, Keith Gordon here, from ADDvantage in Coconut Grove, I have tried to reach the seller as instructed in the MLS for property 1145 San Pedro Avenue Coral Gables but I can’t reach them…can you assist me with showing instructions please.

 

Hi, it’s Bill Taylor of Century 21 in Miami, I need a seller’s disclosure statement on 5656 Pinetree Drive on Miami Beach, can you email me one please?

 

“Hi, it’s Oscar B. Smith from Coldwell Banker, do you know if the dock at 1145 San Pedro Avenue in Gables By the Sea, can handle a 65” Sun Seeker?

 

“Hello, my name is Mr. Romeriz of Pinecrest Realty in Pinecrest, Fl… I am presently in front of 720 South Mashta Drive Key Biscayne with my buyers. Can you assist me with showing instructions.

 

“I am running late to my appointment to show your listing at 1400 Pennsylvania Ave #apt 35 Miami Beach, would you so kind as to call the seller and let them know.”

 

“Hi, I’m Gilligan from Pembroke Pines Realty, I can’t find 1009 Gilligan’s Way. Can you direct me into this listing?

 

 

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