May
02
2010
0

Selling a Home in Miami? 8:00-8:00 “Live” Service, Expansive Internet Marketing and Save 3% with our Flat Fee MLS Listing Service

Selling a Home in Miami? 8:00-8:00 “Live” Service, Expansive Internet Marketing and Save 3% with our Flat Fee MLS Listing Service

The Internet have made it possible to list your home in the Miami MLS by owner. ADDvantage® has taken flat fee MLS listing to a different level by creating a MLS listing platform that connects the seller to the MLS. ADDvantage® doesn’t stop there. We created a powerful Internet marketing campaign, great customer service staring at 8:00am each day and ending at 8:00pm and no detail is too small to get right at ADDvantage®.

It is estimated that 86% of all home searches start online and just about the same percent of buyers are working with Realtors. If you are going to get the most for your home in Miami, you need to be listed in the MLS, expansive Internet marketing and service.

Listing in the MLS Flat fee is a smart way to sell because it saves sellers from paying 6%. With flat fee, the seller decides on how much commission to pay the buyer’s agent and there is no listing commission. As well, in todays price driven market, sellers that save 3% when listing have an advantage. Just listing in the MLS with a top name broker and relying on their reputation might not be enough to get sold because ultimately every deal must get through appraisal, except possibly a cash deal.

Noting this, price your home about 4-6% above what your believe to be the “high-appraised” value. When doing so, doing so, you’ll get plenty of showings and offers.

Knowing this, saving 3% is important. List your Miami home with a company that has earned the respect of hundreds of Florida By Owners and Realtors alike. We offer by owners the best flat fee MLS listing platform of any Florida real estate company and reliable 8:00am-8:00pm 7 day a week customer service. You’d be surprised how often Realtors call our flat fee MLS service requesting a showing when they are right in front of one of our listings with their buyers in the car. Because we are a service company, we get our sellers more showings and ultimately more offers.

We offer a 9 month basic flat fee MLS listing for $349 and a full-service plan where we-do-it-all called ADDvantage Success for $699 up=front and 1/3 of 1% at close. .

Our site and listing software is state-of-the art from our 5 step easy-list to our seller control panel which enables a seller to change price, commission, upgrade service, order a CMA, buy a lock box, order a sign, view who has viewed your listing and much more.

And most of all, just because we are a discount real estate broker does mean our service is lacking. Our customer service is award winning. We are the only Florida flat fee MLS listing service that handles all incoming calls professionally 7 days a week.

Our clients are by owner homeowners, builders and out-of-state Realtors selling property in Florida.

Call us anytime, we are open from 8:00am-8:00pm 7 days a week. 1-877-232-9695 or 727-942-2929. As well, you may find our smart by owner MLS selling tips to be enlightening.

Aug
21
2008
0

Miami Flat Fee MLS Sellers should choose your South Florida flat rate MLS Broker Carefully

Choosing a flat fee MLS service in Miami is a very important decision. Flat fee MLS services vary greatly in South Florida and the more you know about them, in particular what’s said or what’s not said in their listing agreement, the better off you will be.

Miami-Dade residents should pay particularly close attention to three critical elements that should be in the MLS “listing agreement.”

The first critical element of a listing agreement would be who receives buyer leads from sources such as Homes.com and Realtor.com. These leads do not automatically go to the flat fee seller because no seller information is allowed in Realtor.com, therefore all leads go to the listing broker by default.

Traditional flat fee MLS means these leads should be forwarded to the flat fee seller. Not all Miami flat fee MLS brokers send these valuable buyer leads to their seller clients. Some even state this “disturbing” fact right in the listing agreement  (at the bottom) and some don’t mention anything about buyer leads. An articulate flat fee listing agreement would clearly state…

“all buyer leads from Realtor.com, Homes.com and other Internet advertising sources belong to the seller and will be forwarded by email.”

Without such protection in the listing agreement, these leads may never find their way to the seller. Instead, the listing broker may take these leads for his/her own agents or refer them out to another broker for a referral commission.

One of the biggest reasons why Miamians use flat fee MLS is for the opportunity to sell “FSBO” which means selling to an un-represented buyer from sources such as Realtor.com or Homes.com. If successful, the seller pays no real estate commission at all. Without buyer leads, the seller loses this benefit of listing flat fee.

At ADDvantage, a Miami flat fee MLS service, our flat fee clients sell 30% of their properties with no Realtor involved…see our sales statistics. Our 8:00am-8:00pm 7 day a week live phone support captures many leads. Nationally, 84% of all homes sold are sold by Realtors. At ADDvantage, Realtors sell only 70% of our homes.

The next important element to look for in a flat fee listing agreement would be the word “conditional withdrawal.”  This has to do with the seller’s right to cancel their flat fee listing at will. The words that a Miami seller wants to see in their listing agreement would be “unconditional withdrawal” which means the listing broker will remove the listing from the MLS and allow another broker to re-list the property immediately. The words “conditional withdrawal” mean the listing broker will “temporarily  suspend” the listing from being “seen” by other Realtors searching the MLS but no other broker can re-list the property until some further action is taken by the listing broker. The reason some brokers use this language in their listing agreements is because the broker wants is a “fee” or “penalty” from the seller for canceling the listing. This same ploy applies to full-service real estate companies as well. So, “conditional withdrawal” has to due with forcing a seller into paying a “cancellation fee.” The odd thing is flat fee is a “paid-in-advance service” so why would a flat fee service care if a seller wants to try a different broker? The answer is they are unscrupulous. 

The last critical component of the listing agreement has to do with the hours of operation, in particular, the hours that the flat fee broker answers the phone. The biggest misconception about listing flat fee in the MLS is that all calls go to the seller. Many sellers believe that the flat fee listing broker’s primary job is to list the property in the SE Florida MLS and make changes to the listing as requested by the seller. This is totally incorrect.

ADDvantage, a member of Greater Miami Association of Realtors and a flat fee MLS specialist, has fielded over 2890 calls from Realtors and buyers over the past 12 months. Our 12 hour work days make listing flat fee through ADDvantage a big benefit for sellers…8:00am-8:00pm 7 days. Why do so many Realtors call ADDvantage when it says in the MLS under “Realtor Remarks” to call seller directly for all showing requests. The reasons will surprise you…below are the top 10 sited reasons why Miami Realtors call ADDvantage…

Hello, I see a listing on Homes.com and can you tell me how much the seller is asking and when can see it?

 

Hi, I’m a Realtor with Remax in Miami and I don’t have the MLS listing sheet with me and I need to know if I can show the property at 1413 Sunset Harbour Drive #209 in South? Beach

 

Hello, I’, Mike Gordon from the South Miami Realty, you have a listing at 2101 Brickell Ave. #Unit 3002…can I show it at 2:30-3:30 on Friday?

 

Hello, I’m Bill Peterson from Sunset Realty in Miami, I showed your listing on 5425 Hammock Drive Coral Gables yesterday and would like to fax over an offer…what is your fax number?

 

Hey, Keith Gordon here, from ADDvantage in Coconut Grove, I have tried to reach the seller as instructed in the MLS for property 1145 San Pedro Avenue Coral Gables but I can’t reach them…can you assist me with showing instructions please.

 

Hi, it’s Bill Taylor of Century 21 in Miami, I need a seller’s disclosure statement on 5656 Pinetree Drive on Miami Beach, can you email me one please?

 

“Hi, it’s Oscar B. Smith from Coldwell Banker, do you know if the dock at 1145 San Pedro Avenue in Gables By the Sea, can handle a 65” Sun Seeker?

 

“Hello, my name is Mr. Romeriz of Pinecrest Realty in Pinecrest, Fl… I am presently in front of 720 South Mashta Drive Key Biscayne with my buyers. Can you assist me with showing instructions.

 

“I am running late to my appointment to show your listing at 1400 Pennsylvania Ave #apt 35 Miami Beach, would you so kind as to call the seller and let them know.”

 

“Hi, I’m Gilligan from Pembroke Pines Realty, I can’t find 1009 Gilligan’s Way. Can you direct me into this listing?

 

 

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